![]() ![]() ![]() Also, WB finds a revolutionary potential within technological reproducibility. ![]() The difference, I suppose, is how these copies still have a material form, unlike virtual modes. How does Benjamin’s “work of art” differ? The endless copies and images with their agency. Is the realism, the novel form, a simulation? “No more violence or surveillance, only ‘ information,’…and simulacra of spaces where the real-effect comes into play…There is no longer any medium in the literal sense: it is now intangible, diffuse and diffracted in the real” (54) “We live in a world where there is more and more information, and less and less meaning.” - signs have no value Simulation is the imitation of the operation of a real-world process or system over time”Ī loop of signs–“what if God himself could be simulated, that is to say, reduced to the signs which attest his existence? Then the whole system becomes weightless…never again exchanging for what is real, but exchanging in itself in an uninterrupted circuit…” (10). “Simulacra are copies that depict things that either had no reality to begin with, or that no longer have an original. “to simulate is not simply to feign…feigning or dissimulation leaves the reality intact…whereas simulation threatens the difference between ‘true’ and ‘false,’ between ‘real’ and ‘imaginary’ (Baudrillard, 5) ex. Simulation–“a false assumption or display, a surface resemblance or imitation, of something” ex. Still, the society is reliant on production, but signs do not have to exchanged anymore– it’s just more signs.ġ It is the reflection of a basic reality.ģ It masks the absence of a basic reality.Ĥ It bears no relation to any reality whatever: it is its own pure simulacrum. In other words, simulation, not production (labour/ Marx) is the organizing mode of postmodern society. Baudrillard thinks society is past just base and superstructure, but into hyper-reality. Simulacra: a copy without an original that has its own agency, which leads to the copy/copies creating their own/new reality.īaudrillard agrees with Debord– the spectacle (media) makes consumers passive and makes communicate fake/ingenuine. The simulation is the organizing mode of postmodern societies, distinctly not modern. ![]() Simulation: an imitation of reality– a process which produces the condition of simulacra. santa clause, video gamesĮverything is mediated, we bypass direct interaction with medium A set of signs are created, circulate, and have affects, but no material real trace– ex. Hyper-reality: reality and a simulation of reality collapse– we cannot sort or even apprehend one from another. "The very definition of the real has become: that of which it is possible to give an equivalent reproduction.The real is not only what can be reproduced, but that which is always already reproduced: that is the hyperreal.which is entirely in simulation.“A real without origin or reality” – Jean Baudrillard We experience only prepared realities-edited war footage, meaningless acts of terrorism, the destruction of cultural values and the substitution of 'referendum'. We live in a world dominated by simulated experiences and feelings, Jean Baudrillard believes, and have lost the capacity to comprehend reality as it actually exists. These terms refer to the virtual or unreal nature of contemporary culture in an age of mass communication and mass consumption. Jean Baudrillard's philosophy centers on the twin concepts of 'hyperreality' and 'simulation'. Jean Baudrillard was also a Professor of Philosophy of Culture and Media Criticism at the European Graduate School in Saas-Fee, Switzerland, where he taught an Intensive Summer Seminar. His work is frequently associated with postmodernism and post-structuralism. Description: Jean Baudrillard was a French sociologist, philosopher, cultural theorist, political commentator, and photographer. ![]()
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